Having had the privilege in my professional career of making the successful transition from ariste to management and most recently to creative director, I have a unique perspective when it comes to creative development and execution for large-scale IR clients.

I have worked with A-list headliners and on world class productions; been involved in the inner workings of some of the biggest shows that have graced the event venues on Sands Global properties as well as headed large teams that have launched new properties and promoted the company globally.

Over the course of over 15 years I have conceptualized, developed and executed thousands of events, ranging from property openings, brand / media launches, sporting events, concerts, musicals etc. This cumulative experience positions me as a specialist in my industry and drives me to deliver at the level of excellence expected clients that I have fostered a long-standing working relationship with.

My professional ethos is to provide innovative creative content at an world-class standard that deeply resonates with International audiences.